There is just something about Nestle's CoffeeMate TVCs that just melts a part of my heart. It must be the song in the background or the easy-breezy mood of the clip.
I've always been following their commercials not only because I have been a CoffeeMate consumer from the very moment I started drinking coffee, but also because of my fondness of the simple concept of partnership in the brand in which is executed in no better way than through the use of the heart.
Oh, romance. Oh, lifetime partnerships.Oh, happiness shared with this particular someone. OH, LOVE. We've always dreamt and hoped for a partner who would not just accept who we are. But even with our little imperfections, we imagine a lifetime partner who would look through those and just love us for the simple reason of love. I can go on and on, attempting to explain what this "crazy little thing" is all about. But I am here to talk about what served as a springboard for all of these thoughts on love.
The latest series of CoffeeMate TVCs were conceptualized by the McCann World Group. This time, however, the brand focuses on testimonials of real-life spouses on their partnership side-by-side their first-hand experiences with CoffeeMate partnered with their coffee. The big idea is that when they drink coffee with CoffeeMate together, it serves as their 'bonding moment.' The combination of coffee and the said brand of creamer mirrors the partnership they have as a couple -- it is 'irreplaceable' and 'perfect.' It implies that without the mentioned brand, coffee would be incomplete.
The beauty of the TVC lies in its simplicity. It didn't have that fancy editing, glamorous clothes, and blinding lighting. Instead, it relied on simple white outfits, barely there make-up, acoustic music and uncomplicated homes as the setting of the commercial. It spoke of the sincere moments that couples have when they drink coffee together.
Nevertheless, not all would like their coffee creamy because others like it black, however there is one thing that always comes with the universal drink. You know when people say, "Let's talk about it over a cup of coffee?" It initiates communication -- coffee can never be without conversation. And when it comes to building relationships, communication is always key. And who can be a better partner to spend that conversation with than the one that you love the most? :)
I've always been following their commercials not only because I have been a CoffeeMate consumer from the very moment I started drinking coffee, but also because of my fondness of the simple concept of partnership in the brand in which is executed in no better way than through the use of the heart.
Oh, romance. Oh, lifetime partnerships.Oh, happiness shared with this particular someone. OH, LOVE. We've always dreamt and hoped for a partner who would not just accept who we are. But even with our little imperfections, we imagine a lifetime partner who would look through those and just love us for the simple reason of love. I can go on and on, attempting to explain what this "crazy little thing" is all about. But I am here to talk about what served as a springboard for all of these thoughts on love.
The latest series of CoffeeMate TVCs were conceptualized by the McCann World Group. This time, however, the brand focuses on testimonials of real-life spouses on their partnership side-by-side their first-hand experiences with CoffeeMate partnered with their coffee. The big idea is that when they drink coffee with CoffeeMate together, it serves as their 'bonding moment.' The combination of coffee and the said brand of creamer mirrors the partnership they have as a couple -- it is 'irreplaceable' and 'perfect.' It implies that without the mentioned brand, coffee would be incomplete.
The beauty of the TVC lies in its simplicity. It didn't have that fancy editing, glamorous clothes, and blinding lighting. Instead, it relied on simple white outfits, barely there make-up, acoustic music and uncomplicated homes as the setting of the commercial. It spoke of the sincere moments that couples have when they drink coffee together.
Nevertheless, not all would like their coffee creamy because others like it black, however there is one thing that always comes with the universal drink. You know when people say, "Let's talk about it over a cup of coffee?" It initiates communication -- coffee can never be without conversation. And when it comes to building relationships, communication is always key. And who can be a better partner to spend that conversation with than the one that you love the most? :)
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