Caught My AD-Tention

I don't know about you, but creative advertisements excite me. It excites me almost in a retarded way. Here are just some of the few that I came across this afternoon.

 

I found this ad quite interesting because I used to have a bad case of fingernail-biting. (take note: used to) This ad hits home because it didn't have to go benefit-heavy since that's what the product really does anyway. This polish (I believe) does nothing more than bring the benefit of stopping this bad habit. However, the ad appealed in a very visual and unusual way. Also, the product used a communication medium that's a 'Trojan horse' -- good old plastic.

 

A creation of the ad agency, Lowe in Jakarta, Indonesia -- Pepsodent pawns Colgate marketing efforts on this one.

 Thank God for advertisements that don't show 'Adobe-d' half-naked women on products that highlight its 'light', 'non-fat' and 50% light benefits. Why can't they go creative, just like this?

Credits: Eueo RSCG 360, Paris France

 

The CUTEST ad I've seen so far! Don't you agree? 

Credits to: DDB, Singapore

I hope our advertisements in the Philippines would be more out-of-the-box than what we see today. Sometimes I wonder why we don't dare as much as other countries. We have the talent, let's make the most of it!