Manny Pacquiao's current worldwide fame, miles away from his once humble beginnings, still hasn't put a gold-plated ego on his head. Keeping both feet on the ground, I believe, makes him one of the favorites in the boxing industry. The fame that he has created from his victories in his fights earned him an authority in influence which could be seen in the brands that he endorses and well, a seat in Congress.
His latest TVC with Hewlett-Packard shows just enough about Pacman paired with an implicit analogy of the product advertised.
So I guess the 'Bitwotuhr' TVC of Manny still plays in your head because of the similar off-tangent pronunciations he has committed on some lines of this HP TVC. But let's try to leave that behind in the meantime. *evil laugh*
What keeps this commercial interesting is the actual portrayal of both the HP tablet and the endorser's 'multi-tasking capabilities' in a simultaneous manner. What you thought as Pacman's head is actually the tablet situated just right on top of the pound-for-pound king's neck. For some reason, it gives me the vibe of a sports newscaster sporting the easy navigation of the opened applications of his new HP 'toy.'
The most important thing to take note, however, is the careful selection of Pacman's multi-faceted roles as a celebrity & a politician vis-a-vis the applications shown in the TVC.
Furthermore, there's an element of this TVC that showcases Pacman's unparalleled unintentional humor. The shots wherein he shows the application of "Congress In Session" and a clip on his "Sometimes When We Touch" rendition just cracked me up.
The brands he endorses just increase by the year and apparently, brings better sales and better names for these brands. It is pretty much up to us to decide whether it's his rags-to-riches' charm, the unmistakable accent or the 7 wonders of boxing titles that makes him such a big "hit".... or is it because of his talent in singing?
Well, as they say, there's a different market for that one.
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